Have you heard about ASO?

[Siservices]

With new techniques going live everyday. ASO(App Store Optimization) is what one has to do to target the Mobile users who are in Search of Apps. But, I am not aware of how to optimize apps to get them on top results. I just know that it is closely related to SEO. Can anyone help me understand what exactly it is and how to do ASO.

[davidfleming]

ASO is the method of optimizing mobile apps to rank higher in an app store's search results. The larger your app ranks in an app store's search results, the more visible it is to potential clients. That increased visibility tends to translate into more traffic to the app's page in the app store.

The goal of ASO is to drive more traffic to your app's page in the app store, so searchers can take a specific action: downloading your app.

[alexfernando]

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes for iOS or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.

App store optimization marketers, such as SEO marketers, work by optimizing their content so the search engine position it higher on the search engine results page, driving more traffic to this content. While making their content achieve the first position on targeted search terms can sum their objectives, it's not required to evaluate the optimization's success. ASO marketers try to achieve goals such as:

    Being found better by users in the app stores, due to the fact that App Store Search is the No. 1 source for people to discover new applications
    Rank higher compared to competitors
    Rank higher for specific keywords
    Rank higher in Google´s semantic search for applications
    Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded

[Siservices]

So how can we do it? I have read that reviews and number of times it is downloaded also affects the ranking position in app store. Is it true?