Here are 5 techniques to boost your Twitter posts for Google search.
1. Make sure user name and handle match your brand name
Consistent branding across all of your channels (company name, website, Social Media accounts) is your best way to be easily found by your target audience. Your handle is also included in your unique Twitter URL (for example, https://twitter.com/smwrotterdam).
Twitter-account
2. Optimize your bio, photo and link for SEO
Your profile bio is the place where you describe what your organization is doing, why people should follow you and what kind of the valuable content you share in your tweets. Twitter indexes your bio regularly, so any changes affect your relevancy score in search. You can use maximum 160 characters in your bio section, so try to use them wisely. A successful profile photo (avatar) is:
Good quality and high resolution. The size should be 200 x 200 pixels for optimal loading speed.
If you are a big brand you use a logo
A header photo is an image that represents your brand
Your link is the biggest call to action for your Twitter account. To make it more trackable and user-friendly you can shorten your URL with one of these free shortening services: Google URL Shortener and Bitly Link Shortener.
3. Share a link to your Twitter account on all channels
The more places that link to your Twitter account, the more credible a source it will appear to search engines like Google. And it also gives your account more authority and gets you more traffic and followers. Add your Twitter account link to your blog and all of your Social Media Pages: Facebook, LinkedIn, YouTube and email newsletters. Submit your Twitter profile to popular Twitter directories, such as About.me and Twitaholic.
4. Insert Google’s markup code to your website
Google gives you an opportunity to embed code in your website to specify your social accounts to include in search results. Add all you active Social Media pages: Twitter, Google+, Facebook, Instagram, YouTube, LinkedIn, Pinterest, Myspace, and Tumblr. To do so, take a code from the Google Developers site and drop it onto your website. Take a look how Google’s social profiles are shown in these search results.
Google-Social-Media
5. Use keywords in your Tweets
Create a keyword list with the words that are relevant to your business, keywords that you are using in the metadata of your website. You can also include the names of events that your company is participating in. Use those keywords in your tweets or as hashtags.
Make sure you’re constantly updating the keyword list and testing your content. Twitter analytics is a very good tool to know which keywords and hashtags are working best for your audience. Always monitor your engagement, link clicks and reach, and adjust your future tweets accordingly.
Hope this can help you
Topic: How to get Twitter's snipped on Google search? (Read 5393 times)
08-08-2018, 11:18:24