Is Google Rolling any Search Engine Update

[seoanubhavgarg]

Hello to SEO community, from the last 3-4 days I am noticing a massive drop in the SEO ranking for most of my client's website. Is there any update Google is rolling these days?

[swikriti.sharma09]

Google is not exactly rolling out any update as such but the major Google Algorithm updates that were tolled oput recently were Google's Possum update, Fred Update and hawk Update which impacted local search results.

[alwaysprompt]

No Google update is necessary for this to happen.

When competing web pages reduce their bounce rate, or experience improved click-thru from Google, THEIR ranking might easily be improved enough to have them rank better than your client's web page. It's possible that another web site has simply added a new page/post to their site that naturally ranks better than your client's page - thus pushing your client's page down in the relative position in the results.

[Medventa]

No Google update is necessary for this to happen.

When competing web pages reduce their bounce rate, or experience improved click-thru from Google, THEIR ranking might easily be improved enough to have them rank better than your client's web page. It's possible that another web site has simply added a new page/post to their site that naturally ranks better than your client's page - thus pushing your client's page down in the relative position in the results.

Bounce rate and click-thrugh rate are not ranking factors.

[jeffjohnson]

Other than the Google Fred update on March 8 2017, I am not aware of any other newer/more recent updates.  I also experienced the fluctuation with my website.  Everything has returned to normal now but what a ride it was.