What is Alexa and what effects to website

[LaurentHector]

Hello friends
Please tell me more about the ALEXA and its function

[tatastic49]

Alexa Internet, Inc. is a US-based company that provides commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com. Alexa provides traffic data, global rankings and other information on 30 million websites

[jewicebosell]

t is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. This traffic is based on such parameters as reach and page views.

In My experience that even Alexa the traffic estimator rank based looks into all factors like

--Page views

--Quality and diversity of these views

--Bounce Rate

--Time on site

Reviews on alexa do not matter as much so do not waste your time doing it.

[RH-Calvin]

Alexa measures the traffic on your website and provide a numerical value to rank your domain in search engines. Alexa rank can be improved by good content update and also by building backlinks from other relevant sources.

[steffidsouza46]

Alexa Ranking - A Web Site Monetization Strategy. The algorithm according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.

[RoyJones]

A measure based on traffic to a website. The lower the number the better.

5 benefits of Alexa Rank

1. Count Of Your Real Traffic

2. A More Accurate Alexa Rank

3. Better Analytics Reports

4. Monitor Site’s Performance

5. Publish Your Metrics to Boost Advertising Revenue

[berto]

Alexa is only a tool that generates the current traffic ranking of the website nothing else.

[John142]

I heard that Alexa Rank should be Lower.
Now my query is My Website's Alexa Rank is in Lakhs.. How to reduce My website's Alexa Rank??

Plese help me out.?