Google “Pigeon” Updates Local Search Algorithm

Author Topic: Google “Pigeon” Updates Local Search Algorithm  (Read 2394 times)

Offline alexandermooresTopic starter

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Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results.

Note: We’ve named this update the Pigeon update.

The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.

Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.

For more information on


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