Guest Blogging: Another Dead SEO Tactics - What is the alternative?
Guest blogging is an outdated or rather ‘dead’ SEO technique. However, there are other ways by which you can make your online marketing campaign more successful. Let us consider a few great guest blogging alternatives capable of helping you bring in more natural, in-content links that can be built at a slow and steady pace.
Hold an event or contest
If you wish to engage your audience on your own blog, there is nothing like running a contest or an event. Though there aren’t any hard and fast rules when it comes to hosting a contest, the most significant thing to bear in mind that the more appealing and creative the contest is, the better results you will get.
Contact those bloggers who are interested in participating in the contest and ask them to share with their friends as well. This will eventually get your website natural editorial links plus a lot of new traffic.
Social Media outreach
Definitely, there are ample chances that your business has an account on Facebook, Twitter or any other social media network. But are you active on these sites? Well, it’s okay if you haven’t concentrated much on these until now. From now on, spend an hour or so every day to build up your social presence. Focusing on a couple of sites rather than trying to navigate every other site will help you build your community in a much more effective manner.
It is a great idea to plan exactly how long you will spend on this project. Once the precise period time is reached, you can assess your progress. You will then be able to decide if you should continue working on that particular social presence or you have to experiment with another social channel. Every social network caters to a specific set of audience; therefore, if you are not able to reach the right people with one network, it is crucial to know when to quit.
Publish an ultimate guide
The best of its kind guest posts on the most well known blogs get a lot of attention as they are very informative. The most popular guest posts usually contain insights or information that are unique and cannot be found anywhere. These “ultimate guide” posts can eventually become great resources that people keep reading even after years they are posted.
Why not focus on the efforts on your own blog posts and make a compilation that is truly outstanding? Filling a void with interesting and informative post means you are garnering so much of inbound interest. You can ultimately build natural and great links.
Compile your existing content
Compile and curate some of your existing content and convert it into a downloadable eBook or PDF file. This works so well; if your blog has a huge backlog of content, you will probably be able to breathe new life into the much older pieces that you put efforts into creating. Plus, this can also serve as a complete resource for anyone who is looking for more information about your space.