PPC and PPI

Author Topic: PPC and PPI  (Read 3652 times)

Offline nancyisabellTopic starter

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PPC and PPI
« on: 07-22-2014, 04:38:45 »
What is difference between PPC & PPI?


Offline bhupirana79

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Re: PPC and PPI
« Reply #1 on: 08-04-2014, 02:23:17 »
With Pay-Per-Click or PPC you pay for an online advert only when someone clicks on it. With Pay-Per-Impression or PPI – you pay each time your advert is displayed to a user, i.e. they don’t necessarily have to click on your advert and go through to your website.

Offline heris charles

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Re: PPC and PPI
« Reply #2 on: 08-13-2014, 23:49:29 »
With Pay Per Click (PPC) the advertiser pays when a user clicks on the ad.

With Pay Per Impression the advertiser pays each time the ad is displayed to a user. Rates are typically per 1000 impressions (CPM). Pay Per Click is generally a much more cost effective method for advertisers as it ensures advertisers only pay for traffic received from their efforts, rather than simply paying for impressions.

Offline alexandermoores

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Re: PPC and PPI
« Reply #3 on: 08-14-2014, 06:59:24 »
A pay per click ad requires the advertiser to pay each time the ad is clicked. The ad seems on the website for any visitors to see for free, but once the visitor clicks, you are charged. The cost per impression model provides you better control of the budget for your online ad campaign.

Offline rajdeep01

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Re: PPC and PPI
« Reply #4 on: 08-18-2014, 00:30:39 »
Pay-Per-Click or PPC you pay for an online advert only when someone clicks on it. With Pay-Per-Impression or PPI – you pay each time your advert is displayed to a user, i.e. they don’t necessarily have to click on your advert and go through to your website. The cost per impression model gives you better control of the budget for your online ad campaign. You'll know ahead of time what you will spend on the campaign.