With the recent updates of Google Penguin and Panda and the introduction of Hummingbird, SEO is more complex than ever before. With the penalties on some of the most popular websites in the world, and the steady decline in the prominence of PageRank, traditional methods of SEO have constantly come under the scanner. While many techniques have gone obsolete already, others are feared because of their possible negative outcome. Link building is one such such technique that is under the strict surveillance of the Penguin. However, this should be seen as an opportunity and not a threat. This is because it is still one of the more prominent and effective ways to rank your website better. If done properly, it can be an excellent way to gain a competitive edge over the other websites. Here are a few things webmasters and SEO experts need to understand so that they could do it better in 2014.Don't Overlook Link Building
Some webmasters think that link building can cause the Penguin to penalize a website and thus it can and should be substituted altogether by other methods. Wrong. According to a recent study, link building is still the most prominent way to rank high on search engine result pages. Google's head of search spam, Matt Cutts, himself stated, "Links are still the best way that we've found to discover (how relevant or important somebody is) and maybe, over time, social or authorship or other types of markup will give us a lot more information about that."Stay Away From Link Schemes
It is important to know the difference between link building and link schemes so that you stay as far away from the latter as possible. With Google busting on link scheme after the other, it is important to know what you need to completely avoid. Here's a checklist of all the things that contribute to link scheme, not link building:
*Buying or selling links
*Linking only for the purpose of give-and-take
*Using services that build link automatically to your website
*Building a link network just to build links
*Spending on articles that build links
*Writing press releases with optimized anchor text
*Links that make no sense in the article
*Linking to unrelated and irrelevant websitesFocus on Quality, Relevance and Social Media
Building safe, relevant links and gaining relevance through proper link building and authority is the best way to rank higher in Google and other top search engines. Focus on good content marketing and social media popularity.
There are many new algorithms and changes in the older ones. Many new services have been introduced and many old services will phase out with time but the good old conventional methods of SEO will always remain evergreen.
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