How to Index Your Page:
At Wishpond, all of our landing page templates are indexable by Google, Bing and other search engines by default.
To make sure your pages are crawled by Google quickly, use Google’s Webmaster Tools to manually add your page.
landing page webmaster tools
Why to “Un-Index” Your Landing Pages
So, why wouldn’t you want your landing pages to found in search? Wouldn’t you be better off getting seen and clicked on when and where your customer is looking for you?
Not always. There are a number of reasons why you wouldn’t want your page crawled. Here’s the top five situations:
1. ‘Thank you’ pages: One of the most obvious reasons for coding with a “No Follow” are on your post sign-up pages. Let’s say you’re giving away free email-gated content such as a well written ebook. You’ve put a lot of time, energy and resources into creating the book. Then you’ve put a lot of time and resources into promoting it and creating a high-converting landing page to collect business leads.
Your ‘thank you page’ is generally the page your new conversion is directed to after they’ve signed up, and where they can directly download your ebook PDF. You definitely don’t want people to find and click on that through search! You’d be giving away your stuff without getting a lead in return.
2. Unique traffic source based campaigns: Most smart marketers create separate landing pages for each PPC, Facebook ad, social media and email campaign they run. By doing so, you can create highly targeted, well matched and personalized landing pages. Long time Google AdWords advertisers wouldn’t think of doing anything else.
Let’s say, for example, you have a link to your ebook landing page from your blog. You can create a unique landing page that acknowledges where your visitor came from with headline copy such as “Thanks for reading our blog articles. We know you’ll love the book….”
Creating a unique traffic specific page increases conversions and future brand awareness.
But, you clearly wouldn’t want someone to find and click on these very specific pages through search.
3. Competing with your own SEO pages: Let’s say you have a product landing page on which you’ve implemented SEO tactics. It’s working so well that your page comes up on the first page of Google for your keywords. Now you want to boost sales of your product by running a PPC ad campaign.
To optimize your clickthroughs and conversions, you make a unique product landing page to match your Google Ad.
In a nutshell, the way search engines work is when you have two concurrent landing page URLs on the same subject. The search bots arbitrarily choose which one is more important and send traffic only to one of them.
You definitely need your PPC landing page removed from indexing so you’re not competing with yourself for the lucrative top SERP of your original high ranking page.
4. Your landing page is for a short-term event: Let’s say you’re promoting a short time-based event such as a grand opening, webinar or upcoming product launch. If you don’t robot.txt or code in a ‘No Follow’, search engines will eventually find your page and index it. This means your event page could get picked up by search and indexed even when your event is nearly complete.
And worse, your landing page promotion can still keep showing up in search long after your event is past. Like, even if you’ve done the right thing and taken down your landing page, your URL could keep showing up in search linking to a 404. This is not good for your business marketing!
Don’t index short term events!
5. Pure analytics and tracking: Another obvious benefit of using “No Follow”, “No Index” and robot.txt is to obtain clean and clear metrics for each landing page campaign you run. Yes, you can use UTM codes, bitly shortened links and your website analytics to determine where your traffic is sourced and behaviour thereafter.