General SEO Approach for Bing

[berkleyhuk]

Hi,


Consistency: Ensure the signals are pointing in the same direction. URL structure and canonicalization, internal linking, rel=canonical tags, XML sitemaps, robots exclusions, should all follow canonical standards for your site.

Efficiency: Enable compression and http conditional GET with If-Modified-Since to give the crawler a break. (Bingbot supercedes msnbot, but the latter should still be used in robots.txt and elsewhere redundantly with bingbot until officially deprecated.) Microsoft has a handy tool for checking both compression and conditional get requests.

Quality: Have high-quality content. Don't try to squeak by with thin content and lots of authority pushed through the link profile.

Links: While I hate to say it, Bing's engine certainly appears susceptible to link spam. Not a good thing, and I'm not advocating anyone follow the path of paid links, but they sadly seem to work all too well on Bing today.



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[Seattle SEO]

Nice approach. Bing is a little tricky but if people use the advice above I think they will see good results if applied correctly. Thanks for sharing.

[seo-guy]

If you set of scales the quantity of your back links in not so reliance site and to other web-site that have been out of bed for a long-time with good standing, I imagine it's OK to follow some destructive link-building stratify like link-buying and viral-approach.

[takeshiro]

really..? i am not really that a patron of bing..

[Mclaurin Rachel]

Link building on higher PR sites, social book marking on higher PR sites and submitting articles to higher PR sites are the key tips to get ranked in Bing.

[potseo]

wonderful info. Also there are 2 more differences to focus in comparison to google.
1. you do not get penalized much for excessive links and the results are more quick on bing.
2. the keywords meta tag are considered.

[stevejess]

this is really nice topic to the readers like me

[waton]

Pretty much the rule of thumb, do what they are doing and make sure that you have your site has all the keywords for which you want to rank for. Also you need to build links to sites that have a high PR. Ranking in the search engines also means that you have to build really good links.