Bounce Rate Vs Exit Rate

[Roy Milson]

Hello folks,

I am confuse between bounce rate & exit rate.
Can anyone please explain here about different between bounce rate & exit rate in simple words?

[halley_pham]

Here is the official definition from Google. I think it's quite easy to understand
Your site has pages A through C, and only one session per day exists, with the following pageview order:

Monday: Page A > Page B > Page C
Tuesday: Page B > Page A > Page C
Wednesday: Page A > exit
The Content report for Page A would show 3 pageviews and a 50% bounce rate.

let's extend this example to explore the Exit rate and Bounce rate metrics for a series of single-session days on your site.

Monday: Page B > Page A > Page C
Tuesday:  Page B > Exit
Wednesday:  Page A > Page C > Page B
Thursday:  Page C > Exit
Friday: Page B > Page C > Page A
The % Exit and Bounce Rate calculations are:

Exit Rate:

Page A: 33% (3 of 5 sessions included Page A)
Page B: 50% (4 of 5 sessions included Page B)
Page C: 50% (4 of 5 sessions included Page C)
Bounce Rate:

Page A: 0% (one session began with Page A, but that was not a single-page session, so it has no Bounce Rate)
Page B: 33% (Bounce Rate is less than Exit Rate, because 3 sessions started with Page B, with one leading to a bounce)
Page C: 100% (one session started with Page C, and it lead to a bounce)
    

[RH-Calvin]

For all pageviews to the page, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.

[harsinha0018]

BOUNCE Rate is a part of the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site.
EXIT Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.

[96Livepro]

Bounce rate: Bounce rate is the percentage of the visitors visited the website and only looked at a single page before leaving your site,when a visitor bounces they do not visit any other pages on your site.
Exit rate: The exit rate does not take into consideration how many pages the visitor looked at,it only looks at the exit compared to the total exists.

[Kate Evans]

 Bounce Rate is the percentage of visitors that hit your website on a given page and do not visit any other pages on your site and exit rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page. Bounce rate can be higher that a page's exit rate. If its the landing page visited and that is all the user visits and leaves without going any further.

[krsaurabht]

Bounce Rate is the percentage of visitors that visit a page on your website and don’t visit any other pages. For example someone may come in to a page via a search engine and then go to another site without visiting any of your other pages

[SEO.Ninja]

Bounce rate is the rate of individuals who arrived on a page and quickly left. Bounces are constantly one page sessions.

Exit rate is the rate of individuals who left your site from that page. Ways out may have seen more than one page in a session. That implies they might not have arrived on that page, but rather essentially discovered their approach to it through site route.

[TomClarke]

A high bounce rate on a homepage is usually a sign thta something is wrong. But  make sure that you take a close look at the sources and keywords that are driving traffic. You might have a very low bounce rate for some keywords anf very high for others.
High exit rates can often reveal problem areas on your site. But the same type of caution needs to be applied. Exit rate should be looked at withon a relative navigation context. Pages that should naturally create further clicks, but don't, are ripe for optimization.   

[MaryGreen]

Bounce rate is the percentage of people who landed on the page then left. Bounces are always one-page views.
Exit rate is the percentage of people who left the page. There may be instances where the exit page is different from the entry page. The exit rate includes more than one page views in a session.