Importance of Keyword Research

Author Topic: Importance of Keyword Research  (Read 333 times)

Offline GurbirTopic starter

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Importance of Keyword Research
« on: 01-30-2018, 00:39:32 »
Let’s not complicate things. The importance of keyword research can be summed up by covering 3 factors -

  • Relevancy - Will a florist like to target or receive traffic for a keyword “Plumber in Michigan” ? Okay let’s talk about the same industries. Will a website that sells tires in California like to receive visitors who searched for “buy tires in Essеx” ? Doubt it. Targeting the right keywords ensures that you receive traffic which is relevant to your business. Also, this traffic has a higher chance of converting into customers.
  • Volume - You have optimised your website, got a good amount of high-quality links, everything seem’s fine but your website just won’t get any visitors. The problem could be that you targeting keywords which have a low number of searches. You might be ranking first for the keyword but what purpose will it serve if nobody searches for it?
  • Competition - You are a blogger who likes to talk about SEO. Sure, you now understand that relevancy and volume for a keyword are of great importance. So, you decide to go for the keyword “Search Engine Optimisation”. Great? No! You just targeted a keyword which is literally one of the hardest keywords to rank for. Websites which have around for eternity are competing with you and churn out quality content on a regular basis. If yours is a new website, it is going to take you years to rank for that. Lesson learned - Don’t go after hyper competitive keywords.
Final takeaway - Find and target keywords that are relevant to your blog/company. Make sure that the competition isn’t too high and that it actually gets some monthly searches(depends on your business goals).
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Offline RH-Calvin

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Re: Importance of Keyword Research
« Reply #1 on: 02-01-2018, 07:16:44 »
Keyword research helps to find the best keywords for your domain to rank it higher in search engines. Google keyword planner is the best free tool for high quality keyword research. They help to provide various keyword suggestions for your domain, and selecting the right keywords will help to rank your website higher in search results.

Offline saovietxulynuoc

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Re: Importance of Keyword Research
« Reply #2 on: 02-01-2018, 20:15:19 »
Identifying the right keywords is important for directing customers to your website. In my opinion, the determination of keywords should be based on what the searcher wants to find rather than the general search trend. So long keywords will be the keywords that will help you reach the most potential customers and not the general keywords. With short keywords, it is possible for a customer's behavior when searching for referrals only but with longer keywords they search when they have real needs and the keywords that meet their needs will. It is a priority for them to read and take further actions such as shopping, searching information ...

 

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