These 10 things will help you to understand about the SEO on-page:
1. Check Your Backlink Profile
-Domain Authority: Aim for backlinks from sites with a DA score of 40+.
-Page Authority: Aim for backlinks from a URL with a PA score of 40+.
-The site itself: Is it relevant to yours? Or is it completely unrelated to your topics? If the page you’re linked on doesn’t mention your topics or even your site, then get rid of it!
2. Check Your Site’s Loading Speed
Another factor considered by search engines when deciding where a URL should rank is site speed.
That could range from:
-Compressing images
-Deleting unnecessary files
-Eliminating specific JavaScript code from above-the-fold
-Asking your web developer to delete unnecessary code
3. Check Meta Tags Aren’t Duplicated
Then, create a simple spreadsheet for yourself which details the:
-URL
-Meta title
-Meta description
4. Check for Website Content Duplication Too.
To find duplicated content on your website, simply pop your URL into Copyscape
5. Check for Broken Links
Broken links happen on your website when a page gets deleted, redirected or never existed.
The most common are:
-200: Good. The page is loading the way that it should.
-301: The original URL has been redirected to another page on your site.
-302: Also means the original URL has been redirected, but meaning the old URL “forwarded” instead of “moved.”
-404: Not found. The page on your site isn’t accessible, at all.
6. Check Your URL Structure
Did you know that the structure of your website’s URLs has an impact on its rankings?
Here are some other tips to create optimized URLs:
-Keep it short
-Avoid using numbers, if possible
-Use your focus keyword
7. Check Your Keyword Targeting Strategy
Keyword research isn’t a one-off task.
New words might’ve become popular since your initial batch of research, meaning you could be seriously missing out on conversion-worthy traffic from other search queries.
8. Check That Your Robots File Is Accessible
A robots.txt file has a more boring purpose: It tells Google spiders how to crawl your website.
9. Check Structured Data Markup
There are various types of schema markups that Google offer, depending on the nature of the page. Those include:
-Events
-Places
-People
-Organizations
-Products
-Recipes
10. Check (and Refresh) Old Content
When was the last time you checked back on your old website content? If the answer is “never” or “a long time ago,” this step in your SEO check is critical.