On-Site optimization contains these important optimization factors
2. Meta Description
3. Meta Keywords
4. Pictures,animations and flash files on page
Lets explain these factors one by one
Title: Title must be unique. On your website you have different titles for all your articles. Your title must be short and include less one of your primary keywords.
Meta Description: Meta description tells search engines what is your content about. While you are writing your description you must careful that it must be one or two sentence and it must contain one or two your primary keywords.
Meta Keywords: You can say these keywords as tips. Because they shows search engines your content subject. So search engines know what is your content about.
Pictures, animations and flash files on your page: Using pictures are good. But if you use most picture in a content this can lose your rank. While your are using pictures you must use title and alt tags. In these tags you can use one or two of your primary keyword.
Don't use many pictures search engines doesn't like a lot of pictures in a page.
Content: Content is your weapon. Write less but unique. Don't write very long articles because users don't like reading long articles. Keep it about 300-400 words and use your primary keywords in your article body. Link your other articles in body too.
Navigation: Navigation is necessary for users to find what they are looking for. These are shortcuts for your contents like categories,pages or featured articles.
Breadcrumb: Breadcrumb shows users where they are in website. They can navigate easily via breadcrumb. And they can find what they are looking for.