Canonical link to similar content

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Offline pdegTopic starter

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Canonical link to similar content
« on: 10-04-2018, 02:37:27 »
I run a website that posts discounts and and sales for select stores. I create a page for each discount or sale and eventually the offer expires, but I keep the page. When a new offer comes out (often identical) I create another new page, with same meta and 99% same content, with an incremental number added to the end of the url. This is resulting in a lot of duplicate content. The problem is with the current site structure I am not sure where to set the canonical link, or if it would help/harm my rankings. My site structure(as well as a few other routes) is:

/stores/
/discounts/
/sales/

Currently I could have for example:

/stores/store-name (only ever one store page per store. These pages do have links to a stores active codes and sales, as well as other information)
/discounts/store-name-discount-1 (can be many with dupe content)
/sales/store-name-sale-1 (can be many with dupe content)

I have noticed on bigger voucher sites, if they have a direct link to a voucher e.g '/voucher-codes/get-10-off-at-store-name' they set a canonical link back to the overview page of all vouchers for that store e.g.: '/voucher-codes/store-name'. As my site structure is a bit different, I am considering doing one of the following:

'/discounts/store-name-discount-1' -> '/stores/store-name'
'/sale/store-name-sale-1' -> '/stores/store-name'

the other option would be to set them to the index pages of each section which list all codes/sales:

'/discounts/store-name-discount-1' -> '/discounts'
'/sale/store-name-sale-1' -> '/sales'

I am leaning towards the first option, however I have read that the canonical linked page should have the same content, although the store page does list that stores offers, it has a lot of different content on as well... could this be an issue?

Any other suggestions on how to handled these expired/duplicate offers?


Offline vallam

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Re: Canonical link to similar content
« Reply #1 on: 10-09-2018, 07:03:49 »
I guess the first method with canonical tags should work well

Offline pdegTopic starter

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Re: Canonical link to similar content
« Reply #2 on: 10-09-2018, 08:31:25 »
Thanks for the reply, so you don't see it being a problem that the canonically linked pages don't strictly have the same content?

Offline vallam

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Re: Canonical link to similar content
« Reply #3 on: 10-10-2018, 07:33:43 »
As far as I understand, you want to set canonical on every discount page pointing to the page with the list of discounts, that contains that discount. If I get it right, I think it should work. Especially if it's widely used by your competitors.

 

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