How SEO Can Work With Content Tactic

Author Topic: How SEO Can Work With Content Tactic  (Read 1305 times)

Offline AckbTopic starter

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How SEO Can Work With Content Tactic
« on: 07-27-2011, 00:29:06 »
SEO and content strategy intersect in more ways than optimizing web pages with keywords. My take on Margot’s question, “How does SEO and content strategy interact?” starts with understanding customer segments, behaviors and preferences for information discovery, consumption and sharing. Knowing what customers care about and how those concerns and interests manifest as search keywords and social topics folds very well into the keyword research practiced by professional SEOs.

Content and SEO go hand in hand, especially for improving discovery of brand stories and key marketing messages. SEO and content marketing best practices call for research into what language customers use when searching for your products and services so that content can be optimized for better visibility.


 

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