Ranking for abbreviattions

[fabiobianchiwebdev]

I'm a beginner, so my doubt could be very simple.

I have this business directory for restaurants, for example, and doing the keyword research I found that some people look for it using phrases like "restaurants NY" instead of 'restaurants new york'.
So, if I'm blogging about it or describing the subject of the page dedicated to the restaurants in New York, should I write exactly like the keyword used on searches (restaurants NY) or can I write the usual and more formal way: restaurants in New York?

My question is if the phrase: "restaurant in New York" will catch (ranked?) for the searches for "restaurant NY"?

Related to that question, there's any way (using a code, slug or something else) to address a specific part of my text to a keyword. Like "behind the text itself"?

I'm using WordPress.

Thank you all!

[PrimoPierotz]

As a beginner, it's great to pay attention to keyword variations and how people search for your content. When it comes to choosing the phrase to use in your blog or page dedicated to restaurants in New York, you have a couple of options.

You can certainly write the content using the keyword "restaurants NY" if it naturally fits into your writing and doesn't sound forced. However, keep in mind that search engines like Google are smart enough to understand variations and synonyms. So, even if you write "restaurants in New York," there's a good chance that your content will still rank for searches related to "restaurants NY."

In terms of addressing specific keywords behind the text itself, you can definitely optimize your content for particular keywords using WordPress. You can use the Yoast SEO plugin (or similar SEO plugins) to specify focus keywords for each piece of content. This allows you to optimize your content around a specific keyword while still writing in a natural and engaging way.

Additionally, you can incorporate the keyword into the URL slug of your page or post. WordPress allows you to customize the URL structure, so you can include the keyword directly in the page's URL, making it more targeted for search engines.

When it comes to incorporating specific keywords into your content within WordPress, here are a few additional techniques you can consider:

1. Meta Titles and Descriptions: Utilize the Yoast SEO plugin or similar plugins to optimize meta titles and descriptions for your posts or pages. This allows you to specify the focus keyword and ensure that it appears in the search engine results.

2. Heading Tags: Incorporate your target keyword into heading tags (H1, H2, etc.) within your content. This helps search engines understand the structure and relevance of your content.

3. Internal Linking: Create internal links to your content using the target keyword as the anchor text. This helps search engines understand the context and importance of the linked page in relation to the keyword.

4. Image Alt Text: When adding images to your content, use the keyword in the alt text attribute. This not only helps with accessibility but also provides another opportunity for search engines to understand the relevance of your content to the keyword.

5. Content Organization: Consider creating a category or tag specifically for "restaurants NY" within your WordPress site. This will allow you to group related content together and signal to search engines the focus of those pages.

By employing these techniques, you can effectively optimize your content for specific keywords while maintaining a natural and user-friendly writing style. Keep in mind that while keywords are important, providing valuable and relevant content to your audience should remain the top priority.


in some cases Google makes "bonds" between keyword, for example between synonyms. I'm not sure about abbreviations.
I usually make way to use both versions of the keywords anyway, to be sure.