What is A/B Testing in SEO ?

[bababangali]

Hello friends,

What is A/B Testing in SEO ?

[Rammadhur]

A/B testing is a method of comparing two versions of a web page or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random & statistical analysis is used to determine which variation performs better for a given conversion goal.

[Tommy Tommy]

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
Running an AB test that directly compares a variation against a current experience lets you ask focused questions about changes to your website or app, and then collect data about the impact of that change.

Testing takes the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know." By measuring the impact that changes have on your metrics, you can ensure that every change produces positive results.

[printshop1]

In A/B testing you need to test different tactics with landing pages to increase the conversion rate. You need to make changes to the Headlines, color scheme, page structure, design wise etc and check which would work best for you.

[SEO.Ninja]

Basically in A/B testing we test following metrics:-
1. The headline.
2. Your call to action.
3. Any graphic you use in direct correlation to your sales efforts.
4. The sales copy or product descriptions.

[damponting44]

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better.