The word NAP stands for Name, Address and Phone Number. It is very vital for any business that wishes to be ranked well in local rearch results. This is because most search engines like Google usually take NAP data into consideration when determining the companies to show for geo targeted searches.
NAP information also enables you to build trust with search engines thereby boosting your local rankings. You can enhance this by providing this data in different sites such as online directories as well as local area sites. The secret here is that the more a site is respected, the more search engine optimization points you will get with Google. Such sites include Yelp, Manta, LinkedIn and many more.