What’s A/B testing?

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Offline danielnashTopic starter

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What’s A/B testing?
« on: 01-10-2017, 02:48:59 »
What’s A/B testing and why A/B testing used?


Offline damponting44

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Re: What’s A/B testing?
« Reply #1 on: 01-10-2017, 06:02:56 »
A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!

Offline Tommy Tommy

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Re: What’s A/B testing?
« Reply #2 on: 01-10-2017, 22:30:15 »
A/B testing allows individuals, teams, and companies to make careful changes to their user experiences while collecting data on the results. This allows them to construct hypotheses, and to learn better why certain elements of their experiences impact user behavior. In another way, they can be proven wrong—their opinion about the best experience for a given goal can be proven wrong through an A/B test.

Offline amitkedia

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Re: What’s A/B testing?
« Reply #3 on: 01-11-2017, 04:08:56 »
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a web page or app against each other to determine which one performs better.

AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

 

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