New Keyword Difficulty Tool!

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New Keyword Difficulty Tool!
« on: 06-13-2017, 04:46:41 »
Hey everyone,
Ivan from Sersptat here to share with you guys our new ultimate KD tool. Discounts will be given to those of you who also think our tool is cool (cuz we checked and it is 8)) and PM me to say so.

But before I explain how this works, there are two common ways to calculate KD. By analyzing backlinks of top domains and by analyzing backlinks of top URLs.

First Method to Assess KD

Within the first method, KD is an average value of the number of backlinks every domain in top 10 has. The main disadvantage here is that the entire domain is analyzed instead of a specific page. Thus if some not influential and not relevant page of such trustworthy domain as Wikipedia or Amazon, e.x. is in top-10 of Google SERP, the KD for this keyword will increase.

The problem with tools like Moz is that they allow for wide discrepancy assessing the keyword difficulty relying mostly on the number of backlinks. This is exactly what the kind of issues that we had at Serpstat when we first decided to build our own keyword difficulty tool.

Second Method to Assess KD

The second method is based on the number of backlinks every page in top 10 has, where KD is an average value. Sure, backlinks are the crucial ranking factor, but not the only one. That's why this method cannot be considered as a perfect one.

How we calculate KD?

We used the second algorithm as a basis and added several additional metrics to improve its accuracy. Here are all the parameters we consider:

Referring Domains — shows the number of domains that refer to the pages of Google top 10;
External Backlinks — the number of backlinks pointing to the pages of Google top 10;
Serpstat Page Rank refers to the number of backlinks your site got;
Serpstat Trust Rank refers to the number of trustworthy and quality backlinks your site got;
Domains with the keyword in title — the number of domains that contain the requested keyword in title;
URLs with the keyword in title — the number of pages that contain the requested keyword in title;
Main pages in SERP — shows how many main pages are in top-10 of SERP.
This allows for a much more accurate data that takes much more relevant ranking factors into account. This makes our KD tool the sharpest on the market given that our US database for

How we set up the formula?

We took 2 sample groups of keywords (simple and difficult) and manually evaluated level of competition for them. Using machine learning, we assorted the best coefficients that give the most accurate results and match our samples. After that, we took other samples to test the gained results.

To get the KD for the desired keyword, enter it to Serpstat's search bar, and on the overview page you'll see the new KD metric:

To see detailed info, go to Keyword Selection feature and click on the arrow at Keyword Difficulty column.
All the metrics we use to calculate KD will be displayed in the report:

It's super sharp so go test it yourself:)


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