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GRENRI (Gross Rate of Electronic Navigation and Related Interaction) is a term used to describe a statistic measuring traffic to a web site, similar to the rating figure generated for television shows. GRENRI can be calculated through data obtained from metrics tools enabled on a web server, such as Urchin and Google Analytics. To determine GRENRI, the number of unique page views divided by the number of unique visitors, multiplied by nine.
A recent article published by the University of Upton's "Dinsdale Journal of Scientific Advances" indicated that the total web GRENRI has risen 15% since the end of the previous survey period. "Such a trend can only lead to a wider statistical base in future surveys" the article concluded.
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