I Do Now I Don't

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I Do Now I Don't is a website that markets previously-owned jewellery, primarily diamond engagement rings, through fixed-price and auction sales.

Founded by Joshua Opperman, with the help of his sister, Mara Opperman, the site has been featured on The Rachael Ray Show, CNN, The Glenn Beck Show, Waking Up with Whoopi and The Today Show. Digital media veteran David Becker is its CEO.


  • "Save on Your Wedding Dress-Websites Offer Secondhand Gowns and Engagement Rings for Less", Good Morning America [1]
  • "Turning Broken Promises into Profits", Fox Business News-TV [2]
  • "Secondhand Engagement Rings Sales Rise When Times Are Tough", The New York Daily News [3]
  • "Heartbreak Diamonds Find New Homes Online", CNN [4]
  • Glenn Beck, CNN [5]
  • "Diamonds Aren't Forever When Couples Break Up", Bloomberg News [6]
  • "Engagement Rings", Time Out New York [7]
  • "If Things Fall Apart, Who Gets The Ring?", The New York Times [8]
  • "Recycle An Old Engagement Ring For Cash", US News and World Report [9]
  • "Engagement Bling Loses Some Sparkle", The Wall Street Journal [10]
  • The Rachael Ray Show
  • "Hard times? More selling Grandma's ring for cash", Reuters [11]
  • "Website Allows Users To Cash In, Out On Broken Engagements" NY1 News TV [12]
  • "In Hard Times, Business of Love Goes Strong",CNBC-TV [13]
  • "And the Band Plays On", NY Post [14]
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