Right Media

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Right Media Inc.
Type Acquired by Yahoo!
Founded New York, New York (2003)
Headquarters New York, New York
Key people Michael Walrath, CEO
Christine Hunsicker, COO
John Roberts, CFO
Industry Online advertising
Products Ad serving, ad network
Website www.rightmedia.com

Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs. Right Media also operated an online ad network called Remix Media and allowed free access to the exchange for small publishers via its Direct Media Exchange service; since the Yahoo! acquisition Remix Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor[1]) and Fox Interactive Media.

Right Media is considered to be malware in the computing community; programs including SpyBot, AdAware, Norton, Symantec, and others list Right Media and provide the tools to remove it.[citation needed]

On 30 April 2007, Yahoo! announced the acquisition of Right Media[2].


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