What is footprinting ?

[Kritagya Pandey]

It's about stalking a competitor's online presence, from their keyword hustle to their backlink grind, to figure out how they're gaming the SERPs.
If you're not using tools like SpyFu to get the dirt on their traffic sauce or content plays, you're just a wannabe in this space. Too many marketers skip this and wonder why their rankings tank. Without proper footprinting, you're just throwing spaghetti at the wall.