Keyowrds

[petersonangela]

Hello,

Why people not using in exact match keyword?

[Siservices]

Most business now focus on quality content and use keywords that are related(not exact match particularly) but bring a lot of traffic. So you have to see which keywords are related to your business that can bring in more traffic. For that make your content powerful.

[RH-Calvin]

Exact match keywords have the most searches in Google and ranking your website with these keywords will help to build website popularity and strength in search engines.

[vishistsingh]

Getting rank on exact match keywords will be a tough task for any individual. Instead of that if you use low competition keyword that too of long tail could help you to rank your website easily on Google. So, focusing on keywords that are searched rarely could take your website at the top instantly and could assist your website to do exposure widely.

[Harish]

Exact match keywords already has huge competition & getting rank for these keywords is a difficult task. Hence in order to avoid this risk people may use related words for keywords.

[jaintech]

The main disadvantage of using the exact match type is that impressions and clicks are likely to be far lower in number than if the phrase match type or broad match type were selected