Which tools you use for track keywords and backlinks?

[marrysmith101]

To check the keywords for you search engine optimization campaigns, you can use google webmaster tools, it is the best and free software available for keyword research and for checking back links you can use alexa.com. Both tools are among best tools and are used by everyone now a days,

[richardmsmith]

 Backlink Tracking Too
Ahrefs: Backlink Checker

Keyword Tracking Tool
SEMrush

[marrysmith101]

There are several tools which are free and easy to use such as alexa, small seo tools. But you can try some premium tools too which are well known in the industry such as Ahrefs, Backlinkwatch, Majestic tool and Opensiteexplorer.

[himani_singh]

Combine Google Search Console with Ahrefs.

GSC gives the cleanest first-party SERP/ranking data, while Ahrefs handles backlink crawling, referring domains, anchor profiles, dofollow/nofollow status and lost/broken links. Semrush is also good for rank tracking, competitor research and backlink audits.

[firstdigiadd12]

For keyword and backlink tracking, I usually prefer tools like Google Search Console, Google Analytics, Ahrefs, and Semrush. Search Console is especially useful for understanding actual Google search performance, while Ahrefs and Semrush provide deeper insights into keyword positions, competitors, referring domains, and backlink profiles.

[michaelcarter]

I've used a few different tools depending on what I'm trying to track. For keyword rankings, SEMrush and Ahrefs are useful for monitoring positions, search visibility, and keyword movements over time. For backlinks, I usually look at the referring domains, link status, anchor text, and whether the links are still active rather than focusing only on the total number of backlinks.

I also like comparing data from more than one tool because backlink indexes can differ between platforms. SEMrush is especially useful when you want keyword tracking alongside features such as Link Gap and Site Audit, while Ahrefs is strong for backlink research and competitor analysis.

The important thing is to track trends consistently rather than judging SEO performance from a single report. A smaller number of relevant, healthy backlinks can be much more valuable than a large number of low-quality links.

[mediacubikey]

I am using semrush tool for tracking keywords and backlinks.