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PPC Vs Organic SEO

Started by ryosuzuki, 06-13-2010, 06:24:43

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jeenydisoza

PPC (Pay Per Link) It is use for increase traffic to your website. Organic SEO (Search Engine Optimization) is also use for increase traffic, get quality backlink. PPC provide paid traffic for your website. Organic SEO is provide free traffic for your website.   
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seowebdesign

Organic SEO > PPC

PPC is more short term and SEO is long term

both can be quite expensive at the start buy Organic SEO prevails in the long run
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cyborgdigital

When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or service.

"Organic" or "Natural" search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your "link popularity" by acquiring or paying for links that point to your web site. This gives you high rankings at the Search Engines for your chosen search terms.
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raveenasen

SEO is the combination of marketing skills and technical skills. The marketing skills are necessary for writing content that will sell; knowing the market that is being targeted; and knowing which keyword phrases are best for the company. Technical skills are necessary to understand how the website is built; knowing if a search engine spider will be able easily access the website; how to reconstruct or reconfigure parts of the site; and how to optimize specific elements of the website. 

PPC is the combination of marketing skills and analytic skills. Again, the marketing skills are necessary for writing the paid ads – knowing how to write ads that will entice people to click on the ads, and delivering landing pages that will sell the product or services. The marketing skills also include the ability to test the campaigns. PPC campaigns can be very costly if the wrong keywords are being used. If visitors are clicking on high priced keywords, but the visitors rarely convert to customers – this can be very expensive. One benefit of PPC, is the capability of running keyword tests quickly to assess the optimal keywords for the campaign. The analytic skills are essential to the testing and evaluating the success of the campaign and knowing what to change to maintain a successful campaign.

Sherinfriedler

Why SEO Would Win the Fight

SEO's return on investment will continue to rise long after PPC has peaked. This is because of several reasons. If you are consistently searching for similar terms (because it's your field of interest) then you will start to see the same ads and develop the equivalent of banner blindness (visually tuning out the ads). UPPERCUT!
85% of clicks resulting from a search are on the organic links rather than the paid ads. HAYMAKER!
86% of web searchers trust organic SEO listings more than sponsored/paid PPC listings. LOW-BLOW! (ouch)

Why PPC Would Win the Fight

PPC has instant results and can generate visitors as soon as you turn on the taps (much faster than SEO which needs to build authority for your site). Adding in a crowd sourced company like Trada and you can not only take the work off your plate – but see a higher ROI as a result. #RABBITPUNCH
You can manage your budget and measure your ROI much more easily with PPC. #STIFFJAB
50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. #KIDNEYPUNCH

colin214

Organic SEO
Organic SEO boosts your visibility naturally by getting others to talk about you, mention your brand, and link back to your site. It focuses more on providing relevant information and establishing your brand as an industry leader. It takes no less than six months to see results, but the visibility you achieve is more permanent as long as you maintain online presence.

Organic SEO will not cost much because you are building your clients' visibility mostly on free platforms. You only have to pay a monthly fee for implementation, but the rest of the tools are available at your disposal for no extra charge.

Pay Per Click
PPC is a type of push or interruption marketing, a direct selling method where you can instantly publish your brand message. Your space and your visibility are both limited, but you can share your message at once, which is ideal for crisis management and for building visibility at the start of your campaign. It is also unaffected by search engine algorithmic changes.
PPC is more expensive than SEO because of the higher cost per acquisition (CPA) rate. Aside from the maintenance fee, you also need to pay for every click that your ad gets.
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RafaelJames

In my opinion SEO is better than PPC because it provides organic traffic to websites which is the best to get higher rankings of websites for a long time of period.


nickie snyder

Organic SEO is cheaper advertising technique which helps in getting more traffic, increasing PR on search engine. PPC is comparatively expensive advertising technique yet more effective, whereby the owner gets paid for every time the visitor clicks on the webpage.

samfrank

Organic SEO is technically free. Organic search engine results do not discriminate among big and small internet companies. As long as the search engine algorithm finds a page the most relevant to an organic query, then it will become the top result.

If you want immediate traffic, then PPC advertising is the way to go.But it si costly.SO organic SEO is better than PPC


beatrixtuffy

In my personal point of view Organic way is the best and ideal way, But I can't  underestimate the PPC. But I avoid to use this method because it is little expensive to compare than Organic SEO. I know very well organic way takes much times to deliver result.
Dedicated and Affordable seo company Scotland
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