What are rich snippets?

[Kevin56]

What are rich snippets?

Rich Snippets describes structured data markup that site operators can add to their existing HTML, which allows Google/search engines to better understand what information is placed on each web page.

[nick0201]

Rich snippets are the featured text that appears at the top of the organic search results, in a box and sometimes with an image. Webmasters can use structured data to mark up content so that search engines can easily identify the type of content and deliver it as a rich snippet.

[George D]

Rich snippets are just SEO gimmick fluff that forces you to sprinkle schema tags everywhere - microdata, RDFa, JSON‑LD-just to keep Google happy. It's a maintenance nightmare, adds bloat, and nothing stops a competitor from hijacking the same markup.