What is content marketing?

[Roy Milson]

What is content marketing?

[RH-Calvin]

Content marketing is the process of posting high quality content in various guest blogs and other submission websites. The process helps to optimize your keywords and rank your website higher in search engines. They also help to generate good traffic from various external sources.

[sinelogixweb]

Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting your brand.

[SEO.Ninja]

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.

[ravidubey]

Content marketing is a strategic marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive successful customer action.

[arindamdutta16]

Content marketing is very effective and important in order to succeed with online businesses. Take the time to follow what SEO forums are saying all over the internet, SEO strategy of choice right now is a method of search engine marketing and print media marketing that has been around for years. Content marketing has certainly become the king of internet marketing, is something that is gaining an increasing amount of attention because of the positive impact that it can have on your search engine optimization.

[rachelsmith284w]

I used to have the same question and then I found this article. It doesn't only explain what content marketing is but also gives tips for building a great content. In general, it said that:

Adobe has recently surveyed more than 12,000 consumers across six countries to get a deeper understanding of consumer expectations and the way how they are fueling marketers’ challenge. The report sheds light five rules of engagement for content marketing. Here are all of them, Five rules of engagement for content marketing – assumed high-flyers of 2016.
 
Here is the full content: Five rules of engagement for content marketing in 2016 (part 1)
newbielink:https://www.simicart.com/blog/five-rules-of-engagement-for-content-marketing/ [nonactive]

I think you can have the answer after reading it.

[surya kumar]

content marketing is a source or key factor by which share or distribute content(reliable, valuable quality content) clearly for a specific audience or targeted users online. social media best one in content marketing.

[deekumar0203]

Content marketing is about becoming a publisher of consumable content within your sector, with the end target of benefitting your business or brand in some way.

Some think of it as being a 'sponsor' of content.

Content can take many forms and purposes. Sometimes that content is thought leadership (whitepapers, webinars, guides) as is most common in B2B, other times it could be a branded game, interactive experience or video (mostly common in B2C).

People discuss content strategy with content marketing - in my opinion these are just the strategy and the tactical.

It's very important that you have a formal content strategy in place - whether that takes the form of a whiteboard or a 40 page PDF will depend on your organisation. But without it, a content marketing effort is just wasting time producing content for people without any chance of creating any business from it.

[RosaJBrassell]

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.