Facebook Reels vs. Live Shopping – Which One Works Better in 2025?

[curaqua]

I've noticed that many businesses are heavily using both Facebook Reels and Live Shopping this year.
I'm curious to hear from those who've tried either or both:
– Have Reels helped you drive traffic to your website or increase reach?
– How effective has Live Shopping been in terms of actual sales?
– Which one should we focus on more—or is combining them the better strategy?

Looking forward to your thoughts, case studies, or any experience you can share!

[pool]

Tried both this year. Reels helped boost reach and engagement way faster, especially with short product demos. Live Shopping worked better for conversions but needs more prep and a warm audience. Combining both seems solid. Reels can build interest, then Live closes the sale.