Can I SEO on Google Caffeine?

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Hi friends!

I am new to the field of SEO. I want to seek some help from the forum members. I am sure that there are many SEO gurus present in this forum. I have a question for them. I want to know whether SEO professionals have to promote the website on Google caffeine or not. I have realized that many people are constantly optimizing their websites for search engines like Google, Yahoo, and Bing. But, if Google Caffeine is now in the limelight, then why can't the SEO experts start bring the website on this search engine as well?