What’s the difference between internal and inbound links?

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Internal links connect pages within the same website, improving navigation and structure. Inbound links come from external websites, boosting authority, credibility, and search engine rankings.

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The main difference between internal and inbound links lies in where the link comes from and how it supports SEO.

Internal links are links that connect one page of your website to another page on the same domain. They help users navigate your site, improve page structure, and pass SEO value (link equity) between your own pages.

Inbound links (also called backlinks) are links from other websites pointing to your website. These are important for SEO because they build credibility, authority, and trust in search engines, helping your site rank higher in search results.