PPC and PPI

[shriti1234]

PPC (Pay- Per-Click) means that each time when your ads are clicked a predetermined amount will be deducted from your account.

PPI (Pay-Per-Impression) means you pay each time if your advert is displayed to users, they don't need to click on your advert and go through to your website.

[jpwebagency]

What is difference between PPC & PPI?

PPC (Pay- Per-Click) means that each time when your ads are clicked a predetermined amount will be deducted from your account. PPI (Pay-Per-Impression) means you pay each time if your ad is displayed to users, they don't need to click on your ad and go through to your website

[Tabslogic]

PPC is just traffic-buying roulette - you burn CPC budget hoping for CTR magic. PPI is the grown-up model: no install, no payout, zero fluff, pure performance.
If your funnel can't convert clicks to installs, PPC is just money laundering for ad networks.