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How would you setup, track, and analyze if a campaign was a success?

Started by nisha03, 04-06-2017, 07:32:22

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Ensafeindia

It depends on the platform you run the campaign.
But before starting a campaign, you should make a plan with detailed activities and KPI. It could be the number of views, shares, comments or application forms.


Ensafeindia

But before starting a campaign, you should make a plan with detailed activities and KPI. It could be the number of views, shares, comments or application forms.

Yuga

Step #1 – Plan the campaign and how you want to track it. This step is pretty self-explanatory. ...
Step #2 – Define the channels you want track. ...
Step #3 – Define the Marketing Metrics You Want to Measure. ...
Step #4 – Measuring Your Campaigns


directoryniche

Dump the vanity metrics, set a hard ROAS target, hook up server‑side events and crank a real‑time funnel leak test. When the numbers drop below the LTV threshold you pull the plug, not after a week of hype, and you write a post‑mortem that actually bites.
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Netrunner

1. Set up a goal (what do you want to track and why)
2. Set up a budget and be realistic about the ratio budget : goal. You won't sell 1000 TV in one year if your budget is limited, even if you do an Ads campaign in parallel.
3. A great number of Impressions (views) + clicks ≠ Sales. In other words, the best SEO campaign in the world is meaningless if you don't generate profit in the end. It's just a waste of time. Avoid self-ego with high number of visits and clicks if these don't result in sales/conversions in the end. Conversions are what you should track.


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