What is E-mail Marketing?

[LyzLauren]

Email marketing is the promotion of products or services through email. Since, most of the people has their email accounts marketers decided to used this type of medium so that they can directly reach their target market. From time to time people will get an update about the products or services that a certain business sell.

[Anthony112]

I get it from wikipedia: "Email marketing involves sending business/commercial messages to a specific list of recipients, via email. It is used in business to acquire new customers and keep current customers. Email marketing can include emails sent with business sales/discounts, advertisements, newsletters, etc."

[hieronymusf01]

Hi,

It's an Electronic Message Marketing and also its a part of direct marketing, wherein marketers sends promotional Emails and newsletters to their existing and future customers to generate the awareness of their offerings/new offerings and sales opportunities.

It is been proved that it's way effective than other direct marketing tools available in the world of online marketing. 

[soniyam784]

E-Mail Marketing is a relic of the past, a lazy way for companies to spam their customers with irrelevant and annoying emails. It's a numbers game, where marketers try to blast as many emails as possible to their list, hoping that a few will stick. But the truth is, most people don't want to receive unsolicited emails, and they're getting better at ignoring them.

The CAN-SPAM Act and GDPR regulations are just a few examples of how governments are trying to rein in the worst excesses of email marketing. I've seen firsthand how email marketing campaigns can be used to spread malware and phishing scams. It's time for companies to rethink their email marketing strategy and focus on building genuine relationships with their customers.