How to improve local search rankings on Google ?

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To improve local search rankings on Google, ensure your Google Business Profile is optimized with accurate information, keywords, and regular updates. Build trust by collecting positive reviews and responding to them. Make sure your NAP (Name, Address, Phone) is consistent throughout all directories. Include location-based keywords in the content, titles, and meta descriptions of your website. Boost local visibility by creating geo-targeted content, using high-quality local backlinks, and maintaining fast, mobile-friendly pages.