How does the new Google Analytics GA4 technique work?

[Bestpsychichealers]

GA4 is the future of measurement: Collects data about the customer journey both on the website and in the app. Event-based data is used instead of session-based data. Behavioral and conversion modeling are included as privacy controls.

[Jinesh sethia]

GA4 is the future of measurement: Collects data about the customer journey both on the website and in the app. Event-based data is used instead of session-based data. Behavioral and conversion modeling are included as privacy controls.

Unlike Google Analytics' previous version – Universal Analytics (UA), which used a session-based data model to distinguish between users and collect user-centric data, Google Analytics 4 (GA4) relies on an event-based approach to achieve the same results. According to Google, "Events are triggered as users interact with your site or app.

[DavidMull]

Solution ga4 is designed to unify measurement across these various digital experiences and in doing so provide a more complete picture of user behavior.

[HelgaRaymond]

The new Google Analytics GA4 technique uses a virtual cookie to track user behaviour.

A virtual cookie is a small piece of text that is placed on a user's computer hard drive. When the user visits a website that uses Google Analytics, the virtual cookie is read and used to track the user's behaviour. This allows Google Analytics to collect data about how users interact with the website, including which pages they visit and how long they stay on each page.

The use of virtual cookies helps to ensure that data collected by Google Analytics is accurate and unbiased. It also helps to protect user privacy, as the data collected cannot be linked back to individual users.

[Neha Pande]

Set up the first instance of Analytics data gathering, add Google Analytics 4 to a website using Universal Analytics (Analytics "classic"), and finally add Google Analytics 4 to a website builder platform or content management system.With the help of Google Analytics 4, you can monitor user activity on all of your websites and mobile apps. For a developer audience, this dоcumentation offers implementation guidelines and reference materials.

[Jinesh sethia]

GA4 is the future of measurement: Collects data about the customer journey both on the website and in the app. Event-based data is used instead of session-based data. Behavioral and conversion modeling are included as privacy controls.

Unlike Google Analytics' previous version – Universal Analytics (UA), which used a session-based data model to distinguish between users and collect user-centric data, Google Analytics 4 (GA4) relies on an event-based approach to achieve the same results. According to Google, "Events are triggered as users interact with your site or app.

[anniejonesm1990]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. This dоcumentation provides implementation instructions and reference materials geared towards a developer audience.