Ranking and domainname

[atocloud]

No doubt if you have a domain name with keywords in it might help you a little but it is more about SEO, content, title, links, and more.

[John-S]

It is not really that important that keyword should be in domain name.

[riyasharma431001]

Amazon, Zillow and Etsy ranked with no keywords in the name. If your content is fluff and your backlink profile is empty, a keyword domain would just be a prettier failure.

[Gabriel7979]

You don't need the keyword in the domain at all these days — Google has been downplaying exact-match domains for years, and a brandable domain usually serves you better long term anyway. What matters far more is what's on the site: titles, headings, and content that actually match the search intent behind the keyword, plus enough authority for Google to trust the page.

The one case where I'd switch domains is if the current one has baggage — a spammy history, a manual penalty, or it's just confusing to type and remember. Otherwise, keep the domain you have and put the effort into the site itself. Changing domains mid-stream costs you more in redirects and lost trust than the keyword in the URL would ever gain you.