What is Google's new spam policy?

[officialgkis]

Can anyone provide details about the recent updates to Google's spam policy? How might it affect digital marketing and SEO practices?

[onespyapp04]

Google has updated its spam policies to enhance user experience across its services:

Gmail: Starting in 2024, bulk email senders—those dispatching over 5,000 messages daily to Gmail addresses—must:

Authenticate their emails to verify legitimacy.
Provide clear and accessible unsubscribe options.
Maintain a spam complaint rate below 0.3%.

GOOGLE BLOG
Google Search: In March 2024, Google introduced new spam policies targeting:

Expired Domain Abuse: Preventing the repurposing of expired domains for spam.
Scaled Content Abuse: Combating mass-produced low-quality content.
Site Reputation Manipulation: Addressing deceptive practices to artificially boost site rankings.

These measures aim to reduce spam and enhance content quality across Google's platforms.

[jungleplanetar]

Following, I haven't checked in detail yet, hoping to get some info here.

[DigitalAacharyas]

Google's new spam policy focuses on improving search quality by targeting low-value, manipulative content. It crаcks down on practices like AI-generated spam created only to rank, expired domain abuse, site reputation abuse, keyword stuffing, cloaking, and automatically generated pages with no real user value. Google now prioritizes helpful, original, people-first content that demonstrates expertise, experience, authority, and trust (E-E-A-T). Websites using deceptive SEO tactics may face ranking drops or removal from search results. To stay compliant, marketers should focus on ethical SEO, quality content, and user intent—an approach strongly emphasized by the Best Digital Marketing Institute in Pune to build long-term, penalty-free online growth.

Post Merge: 02-22-2026, 22:23:46 Google's new spam policy focuses on improving search quality by targeting low-value, manipulative content. It crаcks down on practices like AI-generated spam created only to rank, expired domain abuse, site reputation abuse, keyword stuffing, cloaking, and automatically generated pages with no real user value. Google now prioritizes helpful, original, people-first content that demonstrates expertise, experience, authority, and trust (E-E-A-T). Websites using deceptive SEO tactics may face ranking drops or removal from search results. To stay compliant, marketers should focus on ethical SEO, quality content, and user intent—an approach strongly emphasized by the Best Digital Marketing Institute in Pune to build long-term, penalty-free online growth.

[Exoticaleathers]

Google's new spam policy strengthens content quality standards by targeting AI-generated spam, scaled content abuse, expired domain misuse, and site reputation manipulation to ensure users receive helpful, trustworthy, and relevant search results.

[sudhaacademy]

Google's new spam policy strengthens how it fights low-quality, deceptive content that manipulates search rankings. It penalizes practices like hidden text, keyword stuffing, cloaking, link spam and scaled automated content to keep search results reliable and helpful.