How to rank for smaller keywords

[Naad Nodal]

- Lay the Groundwork.
- Do Your Initial Keyword Research.
- Check Out the Competition.
- Consider Intent.
- Conceptualize the Content.
- Execute.
- Optimize for Your Keyword.
- Publish

[KimberlyPerino]

Build authority with outreach for contextual links from edu/gov sites, earning that domain trust fast.
Use HARO for expert quotes linking back, diversify anchors to avoid footprints, and repair any internal linking gaps for better silo structure. Monitor SERP volatility, a quick E-A-T boost via author bios could skyrocket visibility.