What is link exchange???

[seoanubhavgarg]

It can provide a quick boost in link equity; on the other, it can dilute a site's credibility if not executed with caution. Many experts argue that focusing on high-quality, relevant backlinks through organic outreach and content marketing is a far more sustainable approach.
The notion that link exchanges can significantly enhance SEO is increasingly viewed as naive, especially when considering the potential fallout from Google's stringent guidelines against link schemes.