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Difference between bounce rate and exit rate

Started by Luca tall, 11-04-2013, 23:16:00

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mikkig

Bounce rate is like when you go to a party and leave after 10 minutes because you're not feeling the vibe. Exit rate is like when you're on a date and you realize you're not compatible, so you bail. If your website has a high bounce rate, it might mean that users are not finding what they're looking for.
If a page has a high exit rate, it could mean that users are losing interest or getting frustrated.
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