How to do competitor analysis?

[Mangat Singh Dhiman]

I use ahref. It is very simple and easy to use. You just put the URL of competitors and get backlinks and its easy to do competitor's analysis.

[khushbu_m]

First find your top 5 competitors
Examine you competitors website and user experience
How detailed are their product descriptions? What information do they include? What information is missing?
Identify your competitor's market positioning
Review social media
Review keywords
Review backlinks
Stay updated about competitors news, blogs and articles, use Google Alert for the same.

[tuantuanhminh]

Some of the most popular ones include SEMrush, Ahrefs, and Moz. These tools let you see what keywords your competetors are ranking for and how much traffic they might be getting.
You can also use SimilarWeb to see their website traffic stats and demographics. Another great tool is SpyFu, which shows you the keywords that your competetors are buying for PPC as well.

Don't forget about Google Alerts! You can set them up for your competetors to stay updated on what they are doing. Also, consider using Ubersuggest for keyword research as it can show you both organic and paid data.