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Difference between SEO and Digital Marketing?

Started by Roy Milson, 09-30-2014, 05:20:14

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firstdigiadd

"The primary distinction between Search Engine Optimisation (SEO) and digital marketing is that SEO is just one element of digital marketing, whereas the latter refers to the wider spectrum of marketing. To be precise, SEO (Search Engine Optimisation) is all about making a website more visible in the search results through on-page, off-page, and technical optimisations. Whereas digital marketing comprises various online approaches like SEO, social media marketing, paid ads (PPC), email campaigns, content marketing, and so on. Simply put, SEO is the main driver of organic visibility, while digital marketing can employ various channels to elevate brand awareness, website visits, and conversions. Here at First DigiAdd, we not only use SEO but also combine it with a full digital marketing plan to get the maximum coverage and effectiveness

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Harold West

SEO is part of digital marketing.
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SEO means making a website easy to find in search engines. It focuses on keywords, links, and content.

Digital marketing is wider. It includes SEO, social media, email, ads, and more.

So SEO is one part, and digital marketing covers many parts.
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DigitalAacharyas

SEO (Search Engine Optimization) refers to an element of digital marketing that deals directly with trying to improve a website's visibility in organic search results through keyword optimization, on-page and technical SEO, strategy for content, and link building. In contrast, digital marketing is the collection of all internet marketing activities which include SEO, social media marketing, email marketing, PPC advertising, content marketing, and affiliate marketing. SEO aims to bring organic traffic to a website, a kind of digital marketing tactic that blends paid and unpaid methods to acquire, engage, and convert customers across varied channels. Studies in the Digital Aacharya' Institute on how SEO fits into multinational digital campaigns that lead to business growth.
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