Keyword Research

[magan]

Startups often overlook the nuance between Broad and Exact Match keywords in Google's Keyword Planner, which can lead to targeting irrelevant or low-converting terms.

For SEO, focus solely on Exact Match data to avoid dilution. To gain accurate, real-world insights, run a small AdWords campaign. This will reveal which keywords truly drive leads or sales, enabling you to optimize your SEO strategy accordingly.