Do URL Shorteners impact your SEO?

[bestinfotech]

URL shorteners do not negatively impact your SEO if they are properly implemented. Most reputable URL shorteners (like Bitly, TinyURL, etc.) use a 301 redirect, which is a permanent redirect that passes almost all the original page's link equity (ranking power) to the final destination URL. This means that when someone shares a shortened link, any SEO benefits, such as backlinks and traffic signals, are still credited to your original website.

However, there are a few things to keep in mind:

Choose a trusted shortener: Some poor-quality shorteners might use temporary redirects (like 302 redirects) or add unnecessary tracking layers, which could dilute SEO value.

Brand your short links: Using branded short URLs (like yourdomain.link/offer) can build trust and improve click-through rates.

Monitor link health: If a URL shortener service shuts down or deletes your links, you could lose traffic and SEO value from those links.

In short: When used correctly, URL shorteners are SEO-safe and can even help with link sharing and tracking without harming your search rankings.