Problem Title Product description

[emg4]

Hi,

I hope someone can help me, I am struggling with the title of my product. The language of my website in French.

Here is the title I wish to optimize :

Masque en tissu hydratant Aromatica Sea Daffodil Hydro Charge Mask - [Company Name 8 characters]

Wich is 77 characters, if i understood well the maximum number character is 60

Aromatica : That's the brand

Keywords : Masque en tissu hydratant (type of product)

Product name : Sea Daffodil Hydro Charge Mask (name of the product)

What should i do leave the title with 77 characters or try reduce him, but how ?

Thanks again for your help

[mariajonas]

I would suggest you have your Meta Title in English instead of French. It will ease your vocab for Title Framing & people across the globe can identify your business, even if your target audience in France.

Further, you may try several variations that make your title between 60-65 characters (with spaces)

[Lishmalinyjames]

Know Who Your Target Audience is.
Focus on the Product Benefits.
Tell the Full Story.
Use Natural Language and Tone.
Use Power Words That Sell.
Make it Easy to Scan.
Optimize for Search Engines.
Use Good Product Images.

[Neel Patel]

Hire an expert to do it for you! 

[f1dark]

Center around the Item Advantages.
Recount the Full Story.
Utilize Regular Language and Tone.
Use Power Words That Sell.
Make it Simple to Output.
Improve for Web search tools.
Utilize Great Item Pictures.

[anilkh7058]

Product title match to the customer search. Problem in product title if not match with the attributes of the product description.