Link building

[keith.bowman]

Link building is a manipulative tactic used by SEOs to game the system and artificially inflate a website's ranking. It's a numbers game, where the goal is to accumulate as many links as possible, regardless of quality or relevance.

This approach often leads to spammy links, keyword stuffing, and other black-hat techniques that can result in penalties and damage a website's credibility. Real SEO is about creating value, not manipulating algorithms.