Is B2B Lead Generation Through Email Marketing Still Effective in 2025?

[Way2connect]

With inboxes getting more crowded every year, many B2B marketers are questioning whether email marketing still delivers quality leads—or if it's time to move entirely to social and paid channels.

From what I've seen, email still works when done right: clean and verified data, strong deliverability, real personalization, and messaging that focuses on the buyer's problem—not a generic pitch.

Some points worth discussing:

What's working better for B2B today—cold email, LinkedIn outreach, or a mix of both?

How important is personalization compared to volume in email campaigns?

Are intent signals and behavior data improving lead quality for you?

What reply rates are realistic for B2B email marketing in 2025?

We've seen interesting results combining email outreach with content-based trust building at Way2Connect Solutions, but curious to know what approaches others are finding effective.

Looking forward to learning from the community.